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2011 Speeches

McDonald’s Opens in Sarajevo

July 19, 2010
Chairman of the BiH Presidency Zeljko Komsic and U.S. Ambassador to BiH Patrick S. Moon cut the red ribbon at the opening of the first McDonald’s restaurant in Sarajevo.

Chairman of the BiH Presidency Zeljko Komsic and U.S. Ambassador to BiH Patrick S. Moon cut the red ribbon at the opening of the first McDonald’s restaurant in Sarajevo.

Good evening. It’s a great pleasure to be here tonight for an event we have been anticipating for a long time – the opening of Bosnia and Herzegovina’s very first McDonald’s restaurant!

The opening of McDonald’s is a visible symbol to the rest of the world that Bosnia and Herzegovina is open for business. McDonald’s represents a U.S. tradition of entrepreneurship, innovation, quality, efficiency, and corporate social responsibility.

The McDonald’s story is a true testament to entrepreneurship – one that I hope inspires other entrepreneurs in Bosnia and Herzegovina to move forward with their own unique and innovative ideas.

In 1954, Ray Kroc, discovered a small restaurant in San Bernardino, California owned by two brothers and entrepreneurs, Dick and Mac McDonald. Although, the brothers had a limited menu of burgers, fries and beverages, they emphasized quality throughout their production – which became a hallmark of McDonald’s products.

Ray Kroc had an entrepreneurial vision – to create McDonald’s restaurants all over the U.S. – and he convinced the McDonalds brothers. In 1955, Ray Kroc founded the McDonald’s Corporation which encouraged entrepreneurs to open franchises and rewarded them for developing new products. By 1958, McDonald’s had sold its 100 millionth hamburger.

And, now, today, I am proud to be part of opening McDonald’s first restaurant in Bosnia and Herzegovina.

This and other McDonald’s potential restaurants throughout Bosnia and Herzegovina will create hundreds of new jobs, bring McDonald’s world famous food offerings to Bosnians, and earn significant additional tax revenues for Bosnia and Herzegovina.

I also want to thank McDonald’s local partner in Sarajevo -- Gliese 581 - that holds McDonald’s franchise development license -- for their efforts. I wish them success in expanding McDonald’s business.

My family and especially my two young daughters can’t wait to come in soon for Happy Meals.

Thank you.